Gold Coast Laughs Festival
Branding Identity & Design
I worked as the Art Director, Graphic Designer and Photographer for the inaugural Gold Coast Laughs Festival in 2019. In this role, I was responsible for creating the art concept and branding style guide - an important task for a brand new festival in its first year as it establishes its name on the scene - as well as applying the aesthetic to all marketing material (program guide, signage, posters, social media, etc).
I relied on illustration to execute my vision for the festival, creating an identity that was young, playful and summery - well in line with the atmosphere of the hosting city.
I am currently working on the branding concept for the 2020 festival.