Art Direction, Branding, Graphic Design & Illustration
The inaugural Oktoberwest was held in October 2017, and was my last large project while working for Century full time. It was to be held as part of Sydney’s annual Beer Week festival, and would also serve as the official launch of the Inner West Brewery Association.
The brief was simple - I was to have free rein on the art direction, but was asked by the event’s executive producer that it serve as some sort of illustrative homage to Sydney’s most colourful region, the Inner West.
I created the illustrations by hand on paper, and all the buildings featured are either icons of the region or those located next to the event venue. I also designed all subsequent marketing collateral for the event.