Art Direction, Branding, Graphic Design & Illustration
Illustration, art direction, branding identity and design created for the inaugural Oktoberwest, the inner west beer fest. The inaugural event served as the official launch of the Inner West Brewery Association, and Oktoberwest is now held every year as part of Sydney's Beer Week festival.
I created the illustrations by hand on paper, and all the buildings featured are either icons of the inner west region or those located next to the event venue. I also designed and directed all subsequent marketing collateral for the event.